With increasing competition, ever-changing algorithms and search engine rules, Search Engine Optimization (SEO) now requires much higher expertise to handle it Deep Strategy.
After realizing this fact, many marketing companies such as web developers, PR companies, web hosting companies, etc. – all who used to run their clients’ SEO processes (along with their specialized services) themselves, now agree that SEO is a better process left to specialists in the industry, thus, lightening the burden from their shoulders. This has led to SEO resale.
A company that wants to resell SEO services often employs white label SEO providers, to carry out the entire SEO process for clients on that behalf. When doing this white label the SEO provider remains anonymous, thus keeping the reseller brand image intact.
Following are the main benefits of reselling SEO services from white label SEO providers.
Better quality of service: White label SEO services are offered by specialist providers, who have a skilled professional team dedicated only to SEO. The expertise of these providers helps in developing methods and steps that strengthen the online presence of your client’s business. They monitor and track industry trends, competitor strategies, examine targeted keywords – all that is needed to increase the list of organic search results from your client’s website.
Overcome your client’s requirements: White label SEO providers specialize in SEO and understand the nature of your client’s business and implement appropriate SEO techniques that build your client’s business online reputation. They also understand that your business’s reputation is also at stake, if something goes wrong on their part.
Offering complete SEO services: White label SEO providers offer comprehensive solutions for all of your clients’ SEO needs. They offer on-page and off-page optimization techniques to improve search engine results.
Optimization techniques on the page include – development of title and meta tags, keyword rich content on the home page, URL mapping, website design, image optimization, etc. Optimization of the page is directly related to the usefulness of a website, which greatly affects the list of web pages in search engine rankings.
Off-page optimization techniques include – link creation, copy writing, online reputation management, content marketing, search for key phrases relevant to business, directory listing, article submission, etc. Off-page optimization techniques indirectly promote the client’s website. They contribute more to website ranking in search engines.
This tactic helps in increasing online visibility and generating higher profits for your client’s business.
Offering more services: White label SEO providers offer many other Internet marketing services that can complement SEO strategies and provide more desirable results than expected for your clients. Therefore, you can be free from the burden of developing functional and comprehensive digital marketing strategies for your clients. They have staff that are ready to do all of these additional services too, like pay per click (PPC), display advertisements, email marketing, etc. This when combined with SEO gives a higher ROI.
Handling technical work: SEO is an ongoing process. In order for your client’s website to continue to be listed on the first page, the SEO team must continue to track and monitor the website’s performance on SERP’s. This requires a much higher level of skill such as getting more links, creating content with targeted keywords in a certain frequency, continuously creating good quality content, etc. All of these activities which can be an additional burden on you can be handled by white label SEO providers easily and efficiently.
You can concentrate on other important aspects: Because the provider handles all the technical marketing details, you can focus more on customer service activities rather than on project maintenance. You can spend your quality time dealing with various other aspects of your client’s business such as, tracking the number of sales, providing backup for clients, efficient and regular reporting of regular progress, following them on various other services, preparing invoices, etc. all of which can enhance the experience of your clients working with you.
Remain anonymous: The white label SEO provider acts as a secret partner for you. He remains anonymous while offering quality SEO services to your clients, which in turn, helps you maintain your credibility. In the end, your client is satisfied and you too.