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151: A Death Sentence for Sales People - Failing to Know Your Customer
Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don't know who needs your product and why they need it - you'll be about as effective as a death row pardon at two minutes past midnight.
152: Profit Building Strategies: Leveraging Testimonials
Employing testimonials as marketing tools is both cost-efficient and smart marketing. Now, more than ever before, word-of-mouth referrals and endorsements can quickly take on mythical proportions, seemingly overnight.
153: 8 Strategies to Guarantee Success in Cold Calling
No one will buy from you if they do not know of you, your company/products/services. Every sale has its own cycle. Depending on what you are selling, it could be a short cycle of a day or two, or it could be a long cycle of a year or two.
154: Shorten Sales Cycles By Capitalizing On Trigger Events
Every day decision makers in your target market experience a Trigger Event that turns them from someone who never would of bought from you yesterday into someone highly likely to by from you today. You can capitalize on these Trigger Events to:
- Increase close ratios
- Sell at higher prices
- Shorten sales cycles
155: Secrets Revealed: How To Sell Ice To Eskimos
Imagine being so good at sales that you could effortlessly sell ice to eskimos. After all, it's the benchmark of the stellar sales person's skill... or is it?
This article sheds some light on this commonly-held belief - is it fact? or fiction?.
156: Tricks To Sell Your Product
Are you in need of tricks to sell your products? Do you know how to sell your products? Do you want ideas to lure your customers into buying your products? Please read on.
157: Why Sales Training Is A Necessary Part Of Business
Sales people have more to contend with than just sales. They have the responsibility of keeping their customers happy. They are also responsible for creating presentations for closing new sales.
158: What To Look For In POS Products
Discussing the importance of using the right system to record sales transactions and conducting a transaction.
159: Dimensional Mail Most Effective Direct Response Strategy for B-to-B Sales - Part II
This article addresses the strategic approach to reaching top executives with the right message in a receptive framework.
160: What's The Point Of Sales Training?
A look at how sales training can be a real benefit to your business.
161: How Businesses Can Reap The Rewards Of Sales Training
Many businesses choose to include the entire office in the sales training sessions, because the sales department is not they only ones to have contact with the clients.
162: Dimensional Mail Most Effective Direct Response Strategy for B-to-B Sales - Part 1
Want to boost response in your B-to-B mailings? Need to break into new markets, find a new application for an existing product to a new audience? Need to reach out to hard-to-get-at executives and get their attention? Need to increase your response rate to the tune of 300% while increasing ROI?
163: How To Acquire Effective Sales Training
Every business has salespeople, no matter how big they are or what they sell. In the past, each sales person has had his or her own technique in landing a sale. The techniques were always different and seldom worked for two or more people.
164: Close More Sales By 'Seeing' The Window of Dissatisfaction
It is easier than you think to close more sales.
When you appear in front of a buyer at EXACTLY the right time you end up with a higher close ratio, a shorter sales cycle, and sell at a much higher price.
This article describes a unique selling window that will have you showing up in front of highly motivated customers at EXACLTY the right time.
165: Effective Strategies For Selling Books Online
There are a number of individuals who specialize in selling products online. There are many different products that sell rather well. One that is growing in popularity among internet consumers is books. Many people have found that they reap quite a success for themselves by simply taking books and selling them for profit in an online in the virtual market.
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