What is Bvlgari Jewelry?

Bvlgari is an Italian retailer of luxury goods and jewelry. The name is written “BVLGARI� pertaining to the Roman style, and originates from its founder, a Greek named Sotirios Vulgaris (1857-1932). While this company rose to prominence with its jewelry, the brand is recognized today for its several product lines like handbags, watches, fragrances, accessories, and even hotels.

Vulgaris started his career in jewelry trade in his hometown of Epirus in Greece. His first store in this town remains in existence up to this day. In 1877, Vulgaris left this country for Corfu before making another stop to Naples. Four years later he moved to Rome where he established his company in 1844. He opened his very first shop in Sistina.

The company’s current flagship store was opened in 1905 in Via dei Condotti by Bvlgari and his two sons Constantino and Giogio. This store quickly made a reputation for itself as the store where the rich and the famous go in search for unique and high quality jewelry, with emphasis on the combination of Greek and Roman art.

In the 70s the firm opened its international operations by establishing shops in New York City, Geneva, Paris, and Monte Claro. Today Bvlgari boasts of more than 230 stores around the world.

Sotiorios’ grandchildren Paolo and Nicola assumed leadership of the company in 1984, with Paolo as Chairman and Nicola as Vice Chairman. Sotiorios’ nephew, Francesco Trapani, was likewise named CEO. Trapani’s aim to diversify the company began in the 90s when the company released its perfume line. Under Trapani’s tenure, Bvlgari established a reputation as a premier luxury brand known around the world.

Bvlgari registered on the Borsa Italiana in 1995. It saw its revenue grow significantly from 1997 to 2003. Outside investors currently hold around 4% of the Bvlgari stock.

The company also went into the hotel business when it opened the Bvlgari Hotels and Resorts. Its first hotel was in Milan and the second one was in Bali. Bvlgari also supplies luxury goods utilized in guest suites aboard the vessels of Silversea, an Italian cruise company.

The jewelry design of Bvlgari is distinctive, and is usually counterfeited and imitated. During the 70s, expensive Bvlgari pieces like bracelets, necklaces, earrings, and bracelets were characterized by bold, instantly recognizable designs. The designs also combined large and heavy gold links coupled with black-surfaced steel. Unique serial numbers registered with Bvlgari also indicate authenticity of Bvlgari items.

Bvlgari boutiques in North America are found in Boston, Chicago, Beverly Hills, Chevy Chase, Costa Mesa, Bal Harbour, Dallas, Houston, Honolulu, Las Vegas, New York, Houston, Las Vegas, Palm Beach, Orlando, Waikiki, and San Francisco. Another location is soon to open shop in Scottsdale, Arizona,

Bvlgari earned recognition for its environment practices, with the WWF rating it among the top luxury brands with commendable environment sustainability projects. The company also earned recognition for Constantino and Laura Bvlgari’s actions during World War II, when they hid three Jewish women during an attack in their Roman neighborhood.

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